About Candidate

Picture this— the marketing landscape is changing rapidly as brands seek to break through the clutter of 30-second videos, 240-character tweets, and seemingly overwhelmed digital spaces.

In this evolving landscape, I envision a new era where authentic storytelling takes centre stage. My name is Anda Mtshemla and I am a driven, hard-working, detail-oriented and extremely passionate digital creator and communications enthusiast with a passion for content creation and a desire to make an impact.

Further Development and Education

Although I have obtained a formal degree in related to marketing and advertising, much of what I do and have a passion for is self-taught. My blog, 24Karrots, provided me with a unique opportunity to hone my skills in videography, content creation, video editing, photography, food styling, social media management, PR & influence and so much more.



BA Strategic Brand Communication 2021
Vega School of Brand Leadership

Strategic Brand Communication, Sustainable Business Practice, Critical Thinking and Media Studies, Brand Communication Project Management, Practice of Innovation, Brand Challenge, Brand Activation, Consumer Behaviour, Channel Planning, Innovation Management, Experiential Brand Planning

Matric 2013
Michael Mount Waldorf School

History, Dramatic Arts, Geography, English Home Language, Mathematics Literacy, IsiZulu First Additional Language, Life Orientation

Work & Experience

Digital Communications Assistant May 2022

Zulzi is a grocery delivery service that delivers groceries in 15 minutes. The fast-paced, tech startup environment requires one to be quick on their feet, agile, think out of the box and have the ability to manage a range of tasks simultaneously.

Marketing Intern Feb 2022 - May 2022
Flock Eventing Platform

Flock is a tech start-up in the events space offering a range of products and services to support business and corporate event planners with their events. Their services include an event marketing offering.

Digital Marketing Assistant (Part-Time) May 2021 - May 2023
LadyLike Media

LadyLike Media is a woman-owned social media micro-agency for which I have been working alongside the owner in managing a range of clients and projects.

Creator, Influencer Jan 2017

24Karrots is a food blog I started in 2017 which has afforded me the unique opportunity to work closely with brands like Woolworths, Checkers, Fry's Family and many more. It has expanded my creativity, thinking, and creative execution.


Africa No Filter Kekere Storyteller Grantee 2022/23
The Africa No Filter Kekere Storyteller's grant is awarded to content creators, artists and creatives across the African continent to create compelling content and stories through various mediums.