About Candidate

I’m a lifelong learner energised by deconstructing intricate concepts and transforming complex principles into clear, effective strategies.

I have over 15 years of experience in communication and marketing that encompasses work in the health administration/insurance, hospitality, medical research, and civil society sectors. My exposure to these sectors has enabled me to adapt and function across various levels. In real terms it means a person who has worked on writing copy, launching websites, running social media campaigns, developing business proposals, developing marketing and communication strategies, building partnerships for business development or stakeholder engagement to deliver on communications and marketing campaigns.

Further Development and Education

I am interested in pursuing a graduate course in Corporate Strategy --- The course focuses on giving scholars a deep understanding of how organisations need to react timeously to rapidly changing business environments, digital disruption, and fast-changing business models.

Location

Education

P
PhD Linguistics - Business Communication 2018
University of the Western Cape

I explored the construction and distribution of information across multimodal communication platforms and multi-semiotic contexts, and how consumers use and experience this information.

M
Masters Intercultural Communication 2010
Stellenbosch University

In Southern Africa, communication regularly takes place across the boundaries drawn by the region's rich cultural and linguistic diversity. Misunderstandings across cultures caused by different conceptions of politeness, conversational interaction, etc. can occur. It makes sense that success in the various domains presupposes an understanding of the central features of intercultural communication.

B
Bachelor of Philosophy - Cultures 2005
Stellenbosch University

The focus is on the points of contact between tourism, cultural heritage, and history as representation of the past. The emphasis falls on the cooperation between these approaches.

B
BA International Studies 2004
Stellenbosch University

The BA in International Studies enables students to gain an understanding of the international political system, develop their knowledge of the people and traditions of diverse parts of the world, appreciate and manage cultural diversity in practical, decision-making contexts.

C
Creative Writing and Journalism 2006
City Varsity School of Media and Creative Arts

City Varsity is a creative media institute and believes in providing students with the best learning techniques and artistic skills.

S
Senior Certificate 2000
Northview High School

Work & Experience

S
Story Lead - Marketing Manager Oct 2022 - Current
Accenture

• Shaping the Story Program to best in class/center of excellence. • Showing the work: Manage the editorial process from when the story is mobilized, interviews, reviews/approvals, to creative development and final dissemination. • Manage all the different moving pieces of the editorial process, respond to change, be prepared to change direction, stay updated and offer the best service to stakeholders. • Turn Accenture client success stories into consistently written and formatted, clear and compelling narratives. • Work with Subject Matter Experts, Client Account Leads, Technology Delivery and Services Leads, internal writers or service providers to construct, shape and tell compelling client stories. • Ensure case studies are reviewed by Marketing and some on the client account teams, and ensure agendas are aligned. • Make sure the opening and closing of the story are told from a broad lens of change (in the world, the industry, or at least across the company). • Emphasize the deeper meaning and potential of the change that the initiative represents. • Performance Metrics on how well the stories are being used on A.com and the Knowledge library (90% of the client stories should be aligned to a growth priority, 75% of our stories should be aligned to the 360 Value Meter Dimensions, and 30% of stories to be used in external promotion).

C
Client Marketing Manager Apr 2022 - Sep 2022
Accenture

• Execute marketing activities and programs aligned to marketing strategy. • Drive research and message development for marketing program execution. • Assess and monitor program performance against objectives, metrics, and budgets. • Implement internal communications activities to support engagement and the employee experience.

H
Head of Corporate & Marketing Communications July 2018 - March 2022
SA Medical Research Council

• Support the President and the Executive Management Committee by implementing an integrated communications and marketing plan. • Manage and effectively use all multimedia organisational platforms and channels of communication and touchpoint engagement opportunities. • Effectively communicate and place the “currency” of the organisation by creating an accurate brand experience for key stakeholders through effective and consistent media communication and stakeholder relations. • Provide liaison support to the Office of the President, Executive Management Committee and Senior staff who present and engage with National & Provincial spheres of Parliament. • Function as liaison when the Annual Report and Annual Performance Plans are presented to the Standing Committee. • Manage all unplanned communication in respect of issues management by providing support to the President and the Executive Management Committee. • Provide media relations support to the extramural research units that are funded by the organisation with the aim to acquire the necessary brand equity. • Lead the Division and manage staff responsible for each portfolio.

C
Corporate Relations Manager SA Medical Research Council - April 2017
June 2018

• Strategic communication, planning, strategy development, implementation/management, and risk management. • Organisational change navigation and communication management. • Stakeholder relations and collaboration. • Multimedia project management and design. • Building and sustaining a positive reputation of the organisation.

H
Head of Marketing and Communications Jan 2016 - March 2017
Good Governance Africa

Broader formulation and implementation of marketing and communication strategies and plans to advance the aims of the organisation.

M
Marketing and Strategic Partnerships Manager Home from Home Hospitality Group - Sep 2013
Dec 2015

• Provide effective creative direction for marketing purposes. • Promote and maintain the brand and sub-brands through online channels. • Provide effective and engaging promotions through print media. • External stakeholder engagements, relationship management and business development. • Participate in relevant trade shows and exhibitions. • Online reputation management, public relations, staff management and communications. • Drive results through partnerships by developing and implementing a partnership programme. • Conceptualise new strategic initiatives that could be built around or benefit from corporate, government and other partnerships. • Deliver professional sales presentations to potential partners with the ability to persuade and close business. • Provide reports on marketing and partnership activities.

P
Philanthropy Programme Coordinator April 2012 - July 2013
South African Institute for Advancement

• Co-ordination of Philanthropy work. • Co-ordination of the Inyathelo Philanthropy Awards. • Publicity co-ordination to promote Philanthropy. • Monitor and report on programme outcomes. • Conduct research and undertake communications. • Finance and contractor tracking. • Manage staff and undertake activities to promote institutional support and development.

C
Communications Specialist Feb 2011 - March 2012
Momentum Metropolitan

• Rendering copywriting and communication expertise through writing, editing and quality assurance of communications material. • Liaising across the operational areas to meet business needs. • Writing proposals and reports relating to communication activities • Consulting with PR and marketing agencies to facilitate communication production. • Involvement in the overall communication functions, brainstorming and implementation.

C
Communications Consultant Aug 2010 - Jan 2011
Discovery Health

Copywriting, corporate communications, marketing communications, and stakeholder relations.

C
Communications Officer Sep 2009 - July 2010
Momentum Metropolitan

• Rendering copywriting and communications expertise through the writing of newsletters, editing and quality assurance of communications material. • Liaising across the operational areas to meet business needs. • Consulting with PR and marketing agencies to facilitate communication production. • Involvement in the overall communication functions, brainstorming and implementation.

M
Marketing and Communications Consultant April 2009 - Aug 2009
Momentum Metropolitan

• Ensuring optimal use of virtual space and other communication media to maximise the effectiveness of HIV and AIDS initiatives. • Assisting with communication strategy around the HIV scenario project - Live the Future. • Communications and marketing strategy for B the Future - HIV/AIDS digital booklet. • Compiling communication material for internal and external HIV services.

C
Communications Coordinator Nov 2009 - March 2009
mothers2mothers

Through the Mentor Mother Model, m2m employs local women living with HIV as community health workers to meet the growing and urgent health needs of the communities they serve. These “Mentor Mothers” deliver integrated primary health care services to dramatically improve the health and well-being of women, children, adolescents, and special populations. • Collating and writing content for annual reports for all countries m2m had programmes in across sub–Saharan Africa. • Compiling, updating, amending, and disseminating information. • Writing newsletters, annual reports, web copy and printed material.