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Grow the popularity of the company’s products within designated trade channels Foster more sales for the products produced by the distillery in designated trade channels Nurture the distillery’s brands so they become instantly recognisable and in-demand within the liquor industry Profit and loss responsibility within each trade channel Liaise with customers in a positive and effective way Manage the sales team ensuring that they achieve their sales targets Create account generation plans that are appropriate for the long-term direction of the company Position each brand appropriately in the market

Supervised and led the company's operations and employees Assessed and identified new opportunities for growth in current and prospective markets Established the company’s goals and objectives Recruited and trained new employees Performed regular employee evaluations to determine areas of improvement Designed business strategies and plans to meet the company goals Ensured that the company has sufficient resources such as personnel, material, and equipment Developed a comprehensive company budget and performed periodic budget analyses Ensured all company activities adhere to legal guidelines and policies Assessed overall company performance

Worked directly with the CEO to support all aspects of his daily work routine Maintained the CEO’s calendar, including scheduling meetings, appointments, and travel arrangements Exercised discretion in committing time and evaluating needs Served as a liaison between technical staff and the public Coordinated work with staff as needed, played key role in the coordination of staff efforts both within and outside Provided coordination, monitoring, and communication of projects and programs managed by the company Served as a primary point of contact between the staff an CEO and external stakeholders, including helping coordinate the work of the different groups and providing administrative support at executive meetings Determined priority of matters of attention for the CEO, redirected matters to staff, or handled matters personally Kept the CEO advised of time-sensitive and priority issues, ensured appropriate follow-up Performed a variety of support duties Composed and prepared letters relating to routine correspondence for the CEO’s signature Prepared, reconciled, and submitted expense reports Maintained confidential and sensitive information