Brand and Customer Experience Manager
September 18, 1987

About Candidate



Business Administration (M.Sc.) 2015
University of Hamburg, Germany

Area of specialization: Marketing & Media; Business Management (HR) • Final grade: 1.8, A/B-Level • Thesis: “Diversity, Inclusion and Performance – a critical analysis of the antecedents and effects of group cohesiveness

Business Administration and Psychology (B.A.) 2011
Leuphana Universität, Germany

• Area of specialization: Marketing; Psychology • Final grade: 1.4, A-Level • Thesis: “Smart Globalizing – Intercultural management on the example of German-Thai cooperations“

Shourt course: ‘Communicating for Influence and Impact’ 2020
University of Cambridge

Developing communication skills to influence change within and beyond an organization

DMI: Professional Diploma in Digital Marketing 2021

Work & Experience

Brand Experience Marketing Senior Specialist 11/01/2018

• Strategic advisor on a holistic, unique, and consistent customer journey (brand to demand) as interface between Global and MUs • Ensuring on-brand consistency for advertising, events, experience centers and sponsorship initiatives including agency briefing • Internal communication and enablement on brand elements e.g. visual identity, brand voice • Facilitate the creation and amplification of customer stories in close collaboration with Global and MUs • Growing and steering brand-related communities and initiatives in the Region e.g. brand ambassador community • Supporting regional leadership in region’s budget requirements for Brand/Ad/Media incl. collection of MU requirements • Monitor brand performance

Assistant to Head of Marketing EMEA North | Strategic Project Mgr. 06/01/2016 - 10/01/2018

• Responsible for the overall operation of the Regional Marketing office incl. onboarding and people management • Supporting the marketing management team, promoting the business strategy and objectives into effective marketing execution tactics • Preparing complex reports e.g. quarterly business reviews, strategy & planning documents • Aligning with various departments in order to simplify processes and optimize and leverage synergies in the local marketing team and across EMEA North • Facilitate collaboration with key sales and business stakeholders to increase the impact of marketing • Effective planning and execution of customer-facing and cross-regional projects (including agency management) on behalf of the EMEA North Regional President Brian Duffy

Flight attendant 03/01/2011 - 06/01/2016

Ensuring safety on board and comfort of passengers

Intern - Category & brand building 02/01/2010 - 11/01/2010

• Preparation and participation in qualitative market research • Autonomous research and coordination of internal and external shopper insights to increase in-house expertise • Periodical market and competitor analysis based on panel data (ACNielsen, GfK Nürnberg) • Elaboration of trade arguments • Preparation and translation of strategy presentations in English