General Manager

February 1, 2023

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Job Description

A Successful Vehicle Dealership in Durban, KZN is looking for a new General Manager to join their prestigious team.


  • Oversees and manages the operation of the dealership.
  • Responsible for maximizing return or investment, profit and loss.
  • Daily operation, planning, development, and implementation of marketing plans for both short-term and long-term growth.
  • Has direct responsibility for managing and controlling company assets, as well as managing and developing employees for future growth.
  • Key Result Areas * Management * Customer Service Management • Provides direction and coordination for all areas of dealership operation.
  • Establishes and communicates operating policies and procedures for the dealership.
  • Balances the demands of employees, suppliers, customers, owners, and the community.
  • Ensures departments maintain budgeted revenue and expense objectives.
  • Maintains records, controls and requests reports from subordinates to evaluate dealership performance.
  • Holds department managers accountable for established monthly and annual objectives and financial goals.
  • Approves all major departmental expenditures.
  • In collaboration with the Dealer Principal, makes recommendations/changes to the operating plan and related budgets.
  • Customer Service. Greets customers in a courteous and friendly manner.  Handles customer complaints reasonably, showing empathy and a positive attitude.


  • Sets policies, procedures and processes for dealership.
  • Coaches, counsels and evaluates direct reports.
  • Manages recruitment, interviewing, hiring and termination of staff.
  • Conducts performance reviews on a regular basis for direct reports.
  • Sets and/or approves compensation plans for dealership employees.
  • Provides appropriate training for the management team to have the skills to do their job. (seminars, sales training, technical training, etc.)
  • Holds management accountable for leading their people.
  • Delegates responsibility to managers as needed.
  • Manages conflicts between departments and individuals within the dealership.
  • Models superior customer service behaviour by demonstrating positive relationships with customers and employees.
  • Is honest and fair in all business dealings.
  • Treats all employees and customers fairly, courteously, and with dignity.
  • Sets the tone for working relationships within the dealership.

Qualifications & Job Requirements

  • Seven years or more of progressive management experience.
  • Must possess a motorcycle license
  • Demonstrated ability to manage all financial and management aspects of a dollar business million
  • Demonstrated ability to hire, manage, and retain quality employees.
  • Preferred knowledge and experience with sales of Harley-Davidson motorcycles and other products sold by the dealership.