Sales Executive

April 2, 2024
R12500 / month
Application deadline closed.

Job Description

Reports to: Managing Director

Appointment date: Immediate


How the role contributes to the purpose of the business:

As a Sales Executive in Audio-Visual Technological Solutions, your role is crucial in driving revenue and fostering client relationships. By understanding and meeting client needs with tailored AV solutions, you directly contribute to our company’s growth and market presence.

Reporting to the Managing Director, you identify new opportunities, achieve sales targets, and provide market feedback to enhance our offerings. Your efforts ensure we remain competitive and financially healthy, enabling continuous product innovation. In summary, your role bridges our advanced technology solutions with client needs, supporting our mission to deliver superior value and secure our leadership in the AV industry.

Top three outcomes of the role

1. New business development

2. Build Sales Collateral

3. Responsible for growing audio/visual revenue and profitability while maximizing client satisfaction from pre-event planning through post-event phases of service. The role is sales-driven for new accounts and managing existing client base.

Key Accountability Indicator of Effectiveness

  • Sales Target: To achieve or exceed the sales targets set by the company. This includes generating new leads, converting them into clients, and maintaining relationships with existing clients to drive repeat business.
  • Market Research and Analysis
  • To stay updated with market trends, competitor activities, and client preferences.
  • Conduct market research and analysis to identify new business opportunities and develop effective sales strategies.
  • Product Knowledge and Demonstration
  • Has in-depth knowledge of the products and solutions being offered.
  • Effectively demonstrate the features and benefits of the products to potential clients, highlighting how their specific needs can be met.

Job Scorecard: Sales Executive

  • Client Relationship Management
  • Build and maintain strong relationships with clients. Ensure regular communication, address client queries and concerns, and provide after-sales support to enhance client satisfaction and loyalty
  • Sales Reporting and Forecasting
  • Maintain accurate sales records, preparing regular sales reports, and providing sales forecasts to management.
  • Collaboration with Internal Teams
  • Collaborate closely with internal teams to ensure smooth operations and deliver a seamless client experience. This includes but is not limited to sharing client feedback, coordinating sales campaigns, and providing input for product development.
  • Build and maintain key account relationships.

Skills and Attributes Details:

  • Educational qualifications: Marketing qualification/
    Project Management qualification preferred
  • Sales Experience
  • Prior experience in sales, particularly in the
    audiovisual industry or a related field is highly advantageous. Have a proven track record of achieving sales targets, building client relationships, and understanding the sales process.
  • Technical Knowledge
  • A strong understanding of audio-visual equipment, systems, and solutions. Have the correct industry certifications, technical training programs, or previous work experience in the audio visual industry.
  • Computer & Technology Literacy

-Fluency in MS Office suite
-Proficiency in using sales software, client relationship management (CRM) tools.
-Proficiency in industry-related drawing and 3D modelling software, ie: CAD, Vectorworks, Sketchup or the likes thereof, to design their collateral for showcasing of what AVTECH can do for their clients.

Communication and Interpersonal Skills

  • Excellent communication skills, both written and verbal, are essential for effectively engaging with clients, understanding their needs, and conveying the value of audio-visual solutions.
  • Strong interpersonal skills help in building relationships and establishing trust with potential clients.
  • Sales and Negotiation Skills
  • Strong sales and negotiation skills to close deals and increase sales. This includes the ability to identify client needs, and tailor solutions to meet those needs, and effectively negotiate terms and pricing.
  • Market Awareness A good understanding of the audio-visual industry, market trends, and competitor activities are valuable for identifying new opportunities and adapting sales strategies.
  • Staying updated with industry news, attending trade shows, and participating in professional networks.
  • Self-Motivation and Drive Self-motivation, resilience, and a proactive approach. The ability to work independently, set and achieve goals, and remain motivated in a target-driven environment is essential.
  • Builds relationships internally and externally.
  • Able to solve problems Calm, cool-headed approach to resolving issues


  • Intelligence Ability to acquire understanding & absorb
    information rapidly. A quick study.
  • Judgment/Decision Making
    Consistent logic, rationality & objectivity in decision making. Neither indecisive nor hip-shooter.
  • Passionately finds ways over, around, or through barriers to success. Achieves results despite lack of resources. Goes beyond the call of duty.
    Shows bias for action. A results-oriented doer.
  • Organization/Planning
  • Plans, organizes, schedules & budgets in an efficient, organized manner. Focuses on key priorities.
  • Self-Awareness/Feedback
    Recognizes own strengths & weaknesses. Not defensive. Does not rationalize mistakes or blame others. Uses feedback mechanisms.
  • Listening
  • Tunes in accurately to opinions, feelings, and needs of people. Empathetic. Patient. Let’s others speak.
  • Listens actively.
  • Enthusiasm/Passion Exhibits dynamism, excitement, and a positive
    can-do attitude.

Core values

-Stay driven by purpose
-We weigh every decision and action in light of our purpose
-Nurture your curiosity
-We stay courageously curious & value life-long learning
-Exercise divergent thinking
-We always explore different perspectives to find new ways to solve problems
-Embrace collaboration
-We work together and leverage our collective genius.