Social Media Lead

August 21, 2024

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Job Description

We are looking for a candidate who will be responsible for developing and implementing social media marketing plans and programs for the Company products, and directing promotional support.

Responsibilities:

Team Management & Coordination:

  • Manage cross-functional teams/activities (content, digital community engagement, research) to develop digital marketing plans.
  • Coordinate team efforts across web, app, and social media platforms
  • Ensure team goals align with business objectives (month-to-month).
  • Ensure completion of all social media marketing department operational requirements by scheduling and assigning employees and following up on delivery.

Research & Strategy:

  • Define and prioritise research initiatives (Desktop & field research).
  • Identify user needs and translate findings into actionable product strategy recommendations.
  • Monitor and gather feedback on product launches and report on findings.
  • Utilise research insights to inform content and communication strategies.
  • Provide market forecasts and reports by directing market research collection, analysis, and
    interpretation of market data.
  • Create new strategies for market development, acquiring and analysing data, and consulting with
    relevant internal and external sources.

Content & Communication:

  • Develop and implement content strategies across web, app, and social media platforms.
  • Craft communication plans that enhance user experience and drive engagement.
  • Optimise content for each platform to maximise reach and impact.

Collaboration & Execution:

  • Collaborate with engineers, designers, marketing teams (Networks), and agency partners as required to ensure delivery of operational requirements.
  • Ensure the successful execution of product campaigns and initiatives.
  • Work closely with stakeholders to deliver intuitive user experiences (prototyping).
  • Maintain relations with customers/sales representatives.
  • Identify value adding opportunities through various engagements with business.

Abilities and Skills:

  • Problem solving skills.
  • Interpersonal and Relationship skills.
  • Planning, organizing and coordination skills.
  • Analytical skills.
  • Influencing skills.
  • Adaptability.
  • Excellent Communication skills.
  • Initiative.
  • Ability to manage people.
  • Ability to gather and analyse data for insights and continuous improvement.
  • Experience in project management and relevant tools (Jira/ ClickUp/ Monday.com)
  • Proficient in marketing research and statistical analysis
  • Computer Literacy (MS Word, MS Excel, MS Outlook, MS PowerPoint).

Competencies

  • Attention to detail.
  • Deadline driven, accountable, thorough and professional.
  • Proactive, Efficient and Focused.
  • Responsible, self-managed and delivery focused.
  • Reliable, trustworthy and a team player.
  • Problem Solver.
  • Social media skills

Experience/Knowledge:

  • Relevant tertiary education in Marketing or related field.
  • Knowledge of website and marketing analytics tools (e.g.Google Analytics).
  • Working knowledge of CMS platforms (Webflow)
  • Social Media platform certifications. (Meta Paid Media, Content Marketing)
  • Proven working experience in digital marketing, particularly in the Telecommunications industry.