Job Description
We are looking for a candidate who will be responsible for developing and implementing social media marketing plans and programs for the Company products, and directing promotional support.
Responsibilities:
Team Management & Coordination:
- Manage cross-functional teams/activities (content, digital community engagement, research) to develop digital marketing plans.
- Coordinate team efforts across web, app, and social media platforms
- Ensure team goals align with business objectives (month-to-month).
- Ensure completion of all social media marketing department operational requirements by scheduling and assigning employees and following up on delivery.
Research & Strategy:
- Define and prioritise research initiatives (Desktop & field research).
- Identify user needs and translate findings into actionable product strategy recommendations.
- Monitor and gather feedback on product launches and report on findings.
- Utilise research insights to inform content and communication strategies.
- Provide market forecasts and reports by directing market research collection, analysis, and
interpretation of market data. - Create new strategies for market development, acquiring and analysing data, and consulting with
relevant internal and external sources.
Content & Communication:
- Develop and implement content strategies across web, app, and social media platforms.
- Craft communication plans that enhance user experience and drive engagement.
- Optimise content for each platform to maximise reach and impact.
Collaboration & Execution:
- Collaborate with engineers, designers, marketing teams (Networks), and agency partners as required to ensure delivery of operational requirements.
- Ensure the successful execution of product campaigns and initiatives.
- Work closely with stakeholders to deliver intuitive user experiences (prototyping).
- Maintain relations with customers/sales representatives.
- Identify value adding opportunities through various engagements with business.
Abilities and Skills:
- Problem solving skills.
- Interpersonal and Relationship skills.
- Planning, organizing and coordination skills.
- Analytical skills.
- Influencing skills.
- Adaptability.
- Excellent Communication skills.
- Initiative.
- Ability to manage people.
- Ability to gather and analyse data for insights and continuous improvement.
- Experience in project management and relevant tools (Jira/ ClickUp/ Monday.com)
- Proficient in marketing research and statistical analysis
- Computer Literacy (MS Word, MS Excel, MS Outlook, MS PowerPoint).
Competencies
- Attention to detail.
- Deadline driven, accountable, thorough and professional.
- Proactive, Efficient and Focused.
- Responsible, self-managed and delivery focused.
- Reliable, trustworthy and a team player.
- Problem Solver.
- Social media skills
Experience/Knowledge:
- Relevant tertiary education in Marketing or related field.
- Knowledge of website and marketing analytics tools (e.g.Google Analytics).
- Working knowledge of CMS platforms (Webflow)
- Social Media platform certifications. (Meta Paid Media, Content Marketing)
- Proven working experience in digital marketing, particularly in the Telecommunications industry.