Communications Specialist

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Job Description

We are seeking a skilled and enthusiastic Communications Specialist who can effectively manage our public relations efforts while creating compelling written content. The ideal candidate should possess a deep understanding of eKasi pop culture, a proven track record in public relations management, and experience in crafting engaging content related to the public transport sector in South Africa.


As a Communications Specialist you will play a pivotal role in shaping our brand’s Public Relations strategy and writing compelling content to our different audience segments. Your responsibilities will include:

  • Crafting engaging and impactful copy that resonates with our target audience, highlighting the vibrant eKasi pop culture scene.
  • Managing public relations efforts to enhance our brand’s reputation and increase our reach within the industry.
  • Developing and executing strategic PR campaigns that align with our brand values and objectives.
  • Building and maintaining relationships with media outlets, influencers, and stakeholders to ensure extensive coverage and exposure.
  • Identifying media opportunities and pitching story ideas to secure positive media coverage for our platform.
  • Collaborating with cross-functional teams to gather insights and information needed to create informative and persuasive content.
  • Conducting in-depth research on the public transport sector in South Africa and using this knowledge to create well-informed, relevant content.
  • Contributing to the development of content strategies that incorporate eKasi pop culture trends and address the interests of our audience.
  • Monitoring industry trends, news, and events related to both eKasi pop culture and the public transport sector to keep our content current and relevant.
  • Editing and proofreading content to ensure accuracy, consistency, and adherence to brand guidelines.
  • Playing an active role in brainstorming sessions and contributing creative ideas to enhance the overall quality of our content.

To succeed in this role, you should possess the following qualifications and skills:

  • A strong passion for and deep understanding of eKasi pop culture, ensuring the ability to capture its essence in your writing.
  • Proven experience in public relations, with a track record of successful PR campaigns and media relationships.
  • Exceptional writing skills with the ability to create captivating, informative, and persuasive content.
  • Previous experience writing about the public transport sector in South Africa, demonstrating a solid grasp of its challenges, developments, and trends.
  • Excellent communication and interpersonal skills to effectively collaborate with teams and build relationships with media contacts.
  • A creative mindset and the ability to generate unique and engaging content ideas.
  • Strong attention to detail and the ability to edit and proofread content for accuracy and consistency.
  • Proficiency in using digital tools and platforms relevant to content creation and PR.

Join our dynamic team and contribute to the development of an innovative content platform that empowers users. If you are passionate about PR and copywriting, thrive in a fast-paced environment, and enjoy driving projects to success, you would make the perfect addition to our team.